As a contract designer for Swell Media Solutions, I had the opportunity to work extensively with RejuvenationMD, a premier medical aesthetics office in Washington’s North Sound, led by board-certified Dr. Tianna Tsitsis. My role involved developing and refreshing the brand’s visual identity, including the introduction of new typefaces and an expanded color palette. I collaborated closely with the RejuvenationMD team to create a variety of marketing materials, from social media posts and print advertisements to website graphics and event promotions, all designed to convey their commitment to personalized, natural-looking transformations in a welcoming environment.
With a focus on showcasing real results, we utilized photoshoots featuring actual patients alongside carefully selected stock images that resonate with authenticity. This approach reinforced RejuvenationMD's brand ethos of inclusivity and tailored care, ensuring every marketing piece reflected their dedication to helping clients achieve confidence and well-being.
Services Lookbook: Real Patients, Real Results
For the RejuvenationMD Services Lookbook, I developed a visually engaging and easy-to-navigate design that showcases the clinic's wide array of treatments using images of RMD's actual patients. The lookbook focuses on creating a clean, modern layout that highlights the natural beauty of real individuals, emphasizing authenticity and results. The use of spacious layouts, well-balanced typography, and a mix of warm and cool tones ensures the content is both informative and aesthetically appealing.
Each section of the lookbook is designed to guide the reader through the various services offered, from facial rejuvenation and body contouring to sexual wellness treatments. High-quality before-and-after images paired with patient testimonials create a strong narrative of transformation and confidence. The overall design stays true to RejuvenationMD's brand identity by using cohesive elements across all pages, ensuring a consistent visual experience.
Confidence Captured: Visual Storytelling in Print
These advertisements were designed for Bellingham Alive magazine as part of RejuvenationMD's promotional campaign. Using carefully selected stock photography, the goal was to reflect the clinic’s commitment to body confidence and inclusivity. With a focus on natural-looking models and minimal retouching, the ads align with RejuvenationMD's brand values of authenticity and personalized care. The clean typography and simple layout complement the imagery, creating a modern and approachable look for their CoolSculpting® and CoolTone® services.
May 2022 Campaign: Authentic Beauty in Every Detail
For RejuvenationMD’s May campaign, I designed a cohesive set of visuals to promote three key initiatives: the Agnes RF sale, the Fire + Ice facial special, and an Instagram Live event featuring acne specialists. The designs featured a balanced mix of warm and cool tones, with clean, minimalist layouts that highlighted natural beauty and confidence. Each visual was resized and adjusted to fit the specific requirements for social media platforms and the website, ensuring the designs maintained their impact across all digital formats. Bold typography and approachable imagery were used throughout, creating an authentic and engaging look that aligned with RejuvenationMD's brand identity.
The flyer was designed to seamlessly blend the Agnes RF sale and the Instagram event, using consistent design elements to maintain a cohesive feel. Similarly, the Fire + Ice special was paired with the "Real Patients, Real Skin" social media series, both of which showcased RejuvenationMD's commitment to authenticity through carefully crafted visuals and real patient stories. Each piece across the campaign was designed to reflect RejuvenationMD's personalized approach, ensuring consistency across all touchpoints.