MIX DISTILLERY

Conceptual Project

Mix Distillery is a fictional business created for a class project. I designed a logo for the business and a label for one of their products. Mix Distillery's aesthetic is elegant and refined, distilling their own high-quality liquors that they mix into cocktails with distinction in their high class bar. Their logo and branding required sophistication and refinement. I hand drew "Mix" in an elegant script that also helped to infuse a touch of personality with its slight unevenness. To contrast, I chose to use a simple sans serif font and tucked "DISTILLERY" up underneath. The words are in gold and silver to call luxury and wealth to mind. The background that I created consists of ingredients Mix uses in distilling their liquors and the colors chosen create a dimensional feel mimicking velvet. The tactile nature of the background is utilized on the bottle label, inviting the viewer to touch and pick up the bottle. The label is a square rotated 90 degrees that compliments the directionality of the logo's letter extensions and leads the viewers eyes to the secondary label underneath. The sans serif font from the logo is used again to give product information. Simple lines and geometric elements enclose and highlight the logo, add visual interest, and add a touch of Art Deco elegance. The logo was entered into the 2017 American Advertising Awards Student Division at the local level and was awarded Gold.