Cordial Hospitality

Cordial Hospitality is a small business located in Colorado Springs, Colorado. As a new startup, they needed a strong and professional logo to establish themselves in their market. Cordial Hospitality is a consulting business that assists other businesses in assessing their practices and optimizing for success. The aesthetic of the company is professional and welcoming. The logo I created captures these qualities by capitalizing on and emphasizing their name "Cordial." I chose a modern font that has an elegance but also creates an open atmosphere with its unconnected parts. The simple sans serif font below contrasts with the font above to create interest and both words have their spacing adjusted to allow room to expand horizontally and enhance readability. A rectangle was added to enclose the words and create a cohesive wordmark.